Google Testing “Back to Top” button on Mobile SERPs

Over the last month Google has been seen testing two different styles of “Back to Top” button at the bottom of the mobile search results. With users being encouraged to go back to the top results, rather then move on to page two, this could have significant implications and possibly cause lower CTR’s for results not on the page one.

For more information:

https://www.thewebmaster.com/seo/2016/dec/1/google-testing-back-top-button-mobile-serps/


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